I clicked the X on a few side banner ads in Hotmail and a windows appeared asking if I want to stop the ads.

So I go to the link and this appears:

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No ads, more storage

You get more with Hotmail Plus, but it looks like it's not available in your market. However, if you're able to pay with U.S. dollars, you can still get it—for only $19.95 USD a year

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WHY is it not in my market?  WHAT/WHERE is my market?

When will it be free?